http://ai-digitalcsr.com Mon, 27 Oct 2008 23:02:10 +0000 http://backend.userland.com/rss092 en CSR practitioners in business are doing some navel gazing right now. With the current economic uncertainty, investments in general and CSR budgets in particular are being scrutinized more deeply. CSR is an easy budget to cut but when CSR is broken down into an organisation’s responsibility towards its people, the ... http://ai-digitalcsr.com/2008/10/28/digital-csr-ethical-decision-making-tips-for-businesses-during-difficult-times/ I received this interesting email from Hitwise; consumers appear to be putting their own personal financial health ahead of their ethics. "While the troubles facing the finance industry have picked up the headlines this week, the impact of the credit crunch continues to be felt elsewhere in the economy. One ... http://ai-digitalcsr.com/2008/09/17/has-the-credit-crunch-killed-ethical-consumerism/ Brighton, UK, 11th June 2008: AI Digital Ltd (www.ai-digital.com) officially launched today as the new name and brand of Academy Learning Ltd with new customer announcements and a quality improvement programme. AI Digital Ltd incorporates SiteVisibility (the 34th largest Search Marketing Agency in the UK according to the NMA Marketing Services ... http://ai-digitalcsr.com/2008/07/15/ai-digital-ltd-wwwai-digitalcom-officially-launched-today-as-the-new-name-and-brand-of-academy-learning-ltd-with-new-customer-announcements-and-a-quality-improvement-programme/ Ever since our e-learning division Academy Internet won the 2007 Business in the Community “Small Company of the Year” award, our people have been helping other businesses to introduce or extend Corporate Responsibility practices in their organisations. Getting started with a CSR strategy is easier than you think, especially if ... http://ai-digitalcsr.com/2008/07/11/10-top-csr-tips-for-responsible-business/ “AI Digital has a negligible impact on the environment and society so why bother”. Our approach is a little more positive than that! We believe that we can improve society and our environment through our work and we actively seek out opportunities to do so. In our own modest way, ... http://ai-digitalcsr.com/2008/07/11/csr-at-ai-digital/ My instinct tells me the environmental impact of eCommerce is more about the logistics such as sourcing, packaging and distribution of the products sold, rather than the actual online selling process. We need to measure the energy and resources used in the supply chain as well as the eCommerce ... http://ai-digitalcsr.com/2008/07/09/the-environmental-impact-of-ecommerce/ 1. Be inspired - Watch Al Gore’s film “An Inconvenient Truth” 2. Do some research. Speak to the person responsible for CSR in your company, or the Chief Executive and identify your most significant environmental or social impacts and what you’re already doing about them. You might be surprised how much ... http://ai-digitalcsr.com/2008/05/23/13-simple-ideas-to-help-marketers-to-engage-with-csr-in-order-to-achieve-their-marketing-and-business-goals/ AI Digital www.ai-digital.com won the prestigious BITC Small Company of the Year / Business Impact on Society Award last year for the best CSR strategy in the UK amongst SMEs. We have since developed a comprehensive multi-channel CSR communications package called "Digital CSR" which might be an interesting proposition for ethical businesses, ... http://ai-digitalcsr.com/2008/05/12/digital-csr/ The big problem is that marketers are the cause of the problem…. Over the years, I’ve met many marketing people who would have me believe that marketing (as a professional discipline) is entirely value-free and entirely neutral… I have difficulty with this, from a sustainability perspective, in as much as it ... http://ai-digitalcsr.com/2008/05/12/climate-change-do-marketers-contribute/ Charities spend enormous amounts on marketing in order to generate sufficient donations to deliver their aims and sustain their organisations. Upon further investigation, we found charities spending upto 50% of their income on marketing and interestingly, upto 80% of that marketing budget on tried and tested leaflets, doordrops, direct mail ... http://ai-digitalcsr.com/2008/05/12/charity/