My instinct tells me the environmental impact of eCommerce is more about the logistics such as sourcing, packaging and distribution of the products sold, rather than the actual online selling process. We need to measure the energy and resources used in the supply chain as well as the eCommerce hosting setup.
Factors to consider are: (more…)
The big problem is that marketers are the cause of the problem….
Over the years, I’ve met many marketing people who would have me believe that marketing (as a professional discipline) is entirely value-free and entirely neutral… I have difficulty with this, from a sustainability perspective, in as much as it may be true, on a case by case basis, but the cumulative impact of billions of corporate dollars spent marketing their products, year after year after year, stimulating, reinforcing and exacerbating people’s consumerist fantasies, is almost wholly pernicious – especially when it’s directed at children.
Jonathon Porritt, Founder Director of Forum for the Future & Chairman of the UK Sustainable Development Commission
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