Digital Corporate Social Responsibility

Ever since our e-learning division Academy Internet won the 2007 Business in the Community “Small Company of the Year” award, our people have been helping other businesses to introduce or extend Corporate Responsibility practices in their organisations. Getting started with a CSR strategy is easier than you think, especially if you partner with our local Business Community Partnership and ‘Business In the Community’ as we did. It’s likely that your company is already involved in various CSR activities but these are not aligned to any particular sector, therefore not providing you with the impact you could achieve with a focussed strategy. Hopefully these tips will help short cut your journey to CSR success.

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1. Be inspired - Watch Al Gore’s film “An Inconvenient Truth”
2. Do some research. Speak to the person responsible for CSR in your company, or the Chief Executive and identify your most significant environmental or social impacts and what you’re already doing about them. You might be surprised how much unrecorded work is already taking place.
3. Take ownership over CSR. If no-one owns environmental, social or ethical issues in your company, this is your chance to own CSR. (more…)

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