Digital Corporate Social Responsibility

Charities spend enormous amounts on marketing in order to generate sufficient donations to deliver their aims and sustain their organisations. Upon further investigation, we found charities spending upto 50% of their income on marketing and interestingly, upto 80% of that marketing budget on tried and tested leaflets, doordrops, direct mail and stands at shopping malls. Amazingly only a few are spending time working out how they could drive membership volumes and donation revenues online.

(more…)

Bookmark this post here

Hide Sites