AI Digital Ltd (www.ai-digital.com) officially launched as the new name and brand of Academy Learning Ltd with new customer announcements and a quality improvement programme
Brighton, UK, 11th June 2008: AI Digital Ltd (www.ai-digital.com) officially launched today as the new name and brand of Academy Learning Ltd with new customer announcements and a quality improvement programme.
AI Digital Ltd incorporates SiteVisibility (the 34th largest Search Marketing Agency in the UK according to the NMA Marketing Services Guide 2008*), Academy Internet (which is one of the UK’s leading e-learning consultancies) and AI Digital which specialises in web, social media projects and campaigns for charities and brands which practice “responsible business”.
AI Digital Chief Executive Jason Woodford said, “We aim for AI Digital to develop long term digital relationships with its customers. The new name represents the genuine step change in our capabilities which are underpinned by a £100k company-wide quality improvement programme and new dedicated project management and account management teams.”
Woodford continued, “Our customers have voted with their feet; following the merger in January 2008 of AI Digital’s Search Marketing division with SiteVisibility ( www.sitevisibility.co.uk ), that business has successfully secured 15 new Search Engine Marketing customers including Check4Jobs, Stannah, AAP, Cardsave and The Share Centre. These prestigious contract wins reflect the improved service levels which SiteVisibility is now able to offer its larger customers.”
During the same time, AI Digital has completed Web and Social Media projects for http://www.grassrootsfootball.co.uk/ and www.damovo.com as well as digital marketing campaigns for Neilson Active Holidays, Damovo and The Pension Regulator.
And Academy Internet ( www.academyinternet.com ) has re-launched as a specialist e-learning design and development consultancy, winning new and repeat business from May Gurney, the Department of Health, National Trust and Fujitsu since the beginning of the year.
The three AI Digital divisions have a unique understanding of Corporate Social Responsibility (CSR - Academy Internet won the prestigious Business in the Community Small Company of the Year award in 2007 on account of the excellence of its own CSR programme.) which gives them the insight to interpret the aims of Charities, Not for Profits and Brands with strong CSR commitments to implement high impact integrated digital CSR campaigns which use a combination of Digital, Search Engine Marketing and e-learning to maximise awareness, engagement and reach online.
As part of the re-launch of the business, Courvoisier (AI Digital Chief Executive Jason Woodford was nominated into the prestigious Courvoisier Future 500 (http://observer.guardian.co.uk/cvtf500/story/0,,2215276,00.html) in 2007) treated AI Digital employees, customers, partners and friends to a new Courvoisier cocktail called the “AI Digital”, created by expert “mixologists” at the brand launch party in Brighton on the 11th June 2008.
The whole team will be moving to a new spacious office in central Brighton and an innovative range of employee benefits are being released to staff as part of the company’s mission to become the best place to work in digital media in Brighton.
* NMA Marketing Services Guide 2008 – note Site Visibility 2007 turnover excludes AI Digital’s own Search Engine Marketing 2007 turnover of approximately £325,000 and the combined business’ media spend in excess of £1m. Adding these 3 figures allows a meaningful comparison with other agencies on the NMA Marketing Services Guide 2008 listing.
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