Brighton, UK, 11th June 2008: AI Digital Ltd (www.ai-digital.com) officially launched today as the new name and brand of Academy Learning Ltd with new customer announcements and a quality improvement programme.
AI Digital Ltd incorporates SiteVisibility (the 34th largest Search Marketing Agency in the UK according to the NMA Marketing Services Guide 2008*), Academy Internet (which is one of the UK’s leading e-learning consultancies) and AI Digital which specialises in web, social media projects and campaigns for charities and brands which practice “responsible business”.
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Ever since our e-learning division Academy Internet won the 2007 Business in the Community “Small Company of the Year” award, our people have been helping other businesses to introduce or extend Corporate Responsibility practices in their organisations. Getting started with a CSR strategy is easier than you think, especially if you partner with our local Business Community Partnership and ‘Business In the Community’ as we did. It’s likely that your company is already involved in various CSR activities but these are not aligned to any particular sector, therefore not providing you with the impact you could achieve with a focussed strategy. Hopefully these tips will help short cut your journey to CSR success.
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“AI Digital has a negligible impact on the environment and society so why bother”. Our approach is a little more positive than that! We believe that we can improve society and our environment through our work and we actively seek out opportunities to do so. In our own modest way, we encourage others to do the same and hope we can help to create momentum amongst our customers, suppliers, partners, employees and their families.
So what does AI Digital do?; we’re about building long term digital relationships and providing multiple award winning services for clients including the National Trust, Fujitsu, Stannah, Specsavers, Cancer Back Up, ECPAT, Home Office, UNICEF, Department of Health, Damovo and others who share our values.
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My instinct tells me the environmental impact of eCommerce is more about the logistics such as sourcing, packaging and distribution of the products sold, rather than the actual online selling process. We need to measure the energy and resources used in the supply chain as well as the eCommerce hosting setup.
Factors to consider are: (more…)
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