1. Be inspired - Watch Al Gore’s film “An Inconvenient Truth”
2. Do some research. Speak to the person responsible for CSR in your company, or the Chief Executive and identify your most significant environmental or social impacts and what you’re already doing about them. You might be surprised how much unrecorded work is already taking place.
3. Take ownership over CSR. If no-one owns environmental, social or ethical issues in your company, this is your chance to own CSR. (more…)
AI Digital www.ai-digital.com won the prestigious BITC Small Company of the Year / Business Impact on Society Award last year for the best CSR strategy in the UK amongst SMEs. We have since developed a comprehensive multi-channel CSR communications package called “Digital CSR” which might be an interesting proposition for ethical businesses, CSR consultancies, charities and not for profit organisations including: (more…)
The big problem is that marketers are the cause of the problem….
Over the years, I’ve met many marketing people who would have me believe that marketing (as a professional discipline) is entirely value-free and entirely neutral… I have difficulty with this, from a sustainability perspective, in as much as it may be true, on a case by case basis, but the cumulative impact of billions of corporate dollars spent marketing their products, year after year after year, stimulating, reinforcing and exacerbating people’s consumerist fantasies, is almost wholly pernicious – especially when it’s directed at children.
Jonathon Porritt, Founder Director of Forum for the Future & Chairman of the UK Sustainable Development Commission
(more…)
Charities spend enormous amounts on marketing in order to generate sufficient donations to deliver their aims and sustain their organisations. Upon further investigation, we found charities spending upto 50% of their income on marketing and interestingly, upto 80% of that marketing budget on tried and tested leaflets, doordrops, direct mail and stands at shopping malls. Amazingly only a few are spending time working out how they could drive membership volumes and donation revenues online.
(more…)
CSR Definition: Give me a definition of Corporate Social Responsibility (CSR)? What is CSR?
Mallen Baker who is a Director of Business in the Community as well as being a writer on business ethics provides this definition: “CSR is about how companies manage the business processes to produce an overall positive impact on society.” (more…)
AI Digital defines “CSR Brands” as companies who have engaged with and invested in Corporate Social Responsibility. Often these businesses are represented on CSR or Sustainability indices such as Innovest Global 100, Jantzi Index, FTSE4Good, Dow Jones Group Sustainability Index, Corporate Responsibility Index or they are members of CSR membership organisations like Business in the Community (BITC).
Like my own experiences at Tarmac and Carillion where we related to sustainable construction and improving the environment, CSR Brands have usually recognised and engaged with an issue which impacts on their supply chain or marketplace and seek to make a positive impact and report on progress made in achieving their objectives. (more…)
RSS Post Feed
Linked in